Are Your Website Visitors Bouncing?

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So what does this mean?  The bounce rate is the percentage of visitors to your site who don’t visit any other pages besides the one they came to the site on.  The lower, the better. Your bounce rate typically shows up in your Google Analytics and is an important indicator of how engaging your site is for your visitors.  If they leave right away, they are not finding what they are looking for either because it isn’t there or the navigation isn’t strong enough to help them find it. There are varying reports of what is considered to be a good bounce rate but most indicate that anything under 50% is doing ok.  Under 35% is considered really good.

Obviously, the goal is to keep your visitors on your site so how can you do this?

  • First, make sure your content is relevent to your audience.
  • Second, use your target audience’s language.  Keep it simple and easy-to-understand.
  • Next, make sure your navigation is obvious.  Help your visitors find their way around.  Put your navigation menu in a place that people are used to seeing it.  Make sure to clearly label the pages so that they find what they are expecting to find on that page.
  • Make sure you have a nice balance of content on your pages.  Most experts recommend somewhere between 250 and 400 words on a page.  You don’t want people to need to scroll much but you want to make sure there is solid information available for them to explore.
  • Lastly, make sure your content is current.  Visitors do not like old content and this includes having event information featured for events that have already passed and other things like this.

These are a few simple ways to keep people interested in you, your services and your website.  Good luck!

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