By providing tools to help you define and grow your business in a way that allows you to be creative during the process; my hope is that some of the important pieces of having a successful business will be more enjoyable for you.
So, here’s the deal. Even though your services can probably benefit everyone, you don’t have to serve everyone – you are not here to serve everyone. You will be more effective serving a smaller group – a group you are passionate about serving. The good news is, with a little creativity and thought, it will become clear. I believe, when it comes to matters of the heart, the Universe will help you define it. All you need to do is pay attention to who comes to see you AND who you love to work with. One
more key…it is often a group of people that have the same or similar challenge that you have in your life.
No one can market to everyone. Even Coca-Cola and Pepsi have target markets for their products. Drinks that are for teens look different in color and design than drinks that are geared for adults, etc.
You are not all things to all people – you can’t be.
If you are serious about having a business, knowing who your target market is will make all the difference in the world. It’s easy to say anyone can benefit from or be interested in what you do, and that might be true, but you’ll do much better when you can define who you most want to serve and speak to that group. This ebook will help you define who you are here to serve. This is about finding those you really want to work with…who really light you up inside. It’s about having compassion for those you connect with. I recommend printing it out and spending time with it, going through the exercises – don’t rush the process. The more defined the better – it’s the perfect way to find ease along your journey.