A guest post from Bobbi Klein. A big thank you for sharing herself with us. Please be sure to check out her site using the links below.
“What is it?,” I asked Maddie, my 7 year old sister. She responded, “It’s a Tyetakor.” “That is amazing and I love it.”
Creativity is not something where either you have it or you don’t. It is something that we all possess but may not be readily visible.
Tapping into all of this creativity may seem challenging for those who are not geared to using their imagination and exploring all of the possibilities. But with perseverance and drive, your creative side will shine through.
In today’s society, many elements are cut and dry, black and white, and right and wrong. We do not see things that exist in the middle of the spectrum thanks to the wonderful world of technology and the educational system that we are teaching our children. In school, children are forced to color inside the lines and draw pictures that “look normal.” I have not seen a Picasso-esque drawing from a child in a long time.
Being in the upper level educational sector, I have personally experienced this in my courses. My students do not know what to do when they are presented with a blank slate, where they can create any topic as long as they utilize a specific grammar topic. They are always asking for directions. When I respond with “This is it,” the look of disbelief comes across their face, and they are stunned and shocked.
Escaping from the world of black and white can take some time to achieve, but with hard work and dedication, I believe that you can master it. Creativity comes in all shapes and sizes. It is not something that someone else can tell you is wrong or incorrect. It is what you believe and have found inspiration to create.
Inspiration is not the same as copying
Finding inspiration can come from a Picasso painting or taking a walk outside with the leaves changing colors and falling from the trees. It can also be visible in a book that you are reading or just dreaming about where you would rather be. Once you find your inspiration, you allow your mind to develop something new that has your name written all over it. It is not the same trademark logo that has already been created or the exact same event setup. It is refreshing, bright, and unique.
Creating your trademark
In my profession creating experiential marketing events, standard does not cut it. You have to go above and beyond putting your best foot forward. Having an inspiration, confidence in the work you are creating, and standing apart from the crowd, your creativity will shine throughout your project.
Whether you are writing a novel, coaching a class, painting the next piece of artwork to be on display at the Louvre, or completing a Spanish presentation, creativity counts and will separate you from the rest of your field.
Bobbi Klein is the founder and experiential marketing director of Splendore, an au courant marketing firm (http://www.splendore.co) and an adjunct Spanish professor at Butler University. Follow her today on twitter @bobbiklein.